Q. How much is the franchise fee?
A. The franchise fee is only $19,900. Typically,
a new office may cost from $25,000 to $50,000. The
size of the brokerage office, build out, location,
pre-opening expenses, inventory, office assets and
signage will affect new brokerage costs. These other
costs are paid to suppliers.
Q. When do we pay the franchise fee?
A. After we have approved your application and worked
out your territory, we will prepare a completed franchise
agreement. You pay the $19,900 when you sign and return
the franchise agreement.
Q. How much is the on-going royalty?
A. A total of 5.25% of the gross income is paid as
a Royalty. The breakdown, 5% is for Royalty, 0.25%
is for National Advertising. Example: You sell a home
and earn a $3000 commission. The royalty would be
$150; the advertising fee would be $7.50 for a total
of $157.50.
Q. How difficult is it to get approved to
buy a franchise?
A. Not very difficult! You need to be financially
stable and have access to funds necessary to buy the
franchise. Once you are ready to begin operations,
funding is also needed to equip an office, invest
in start-up advertising, and cover operating costs
for the first few months. The amount varies from market
to market. As with any business, you need to have
adequate funds to get the business started and give
it time to grow.
Q. Do I need to be a licensed broker?
A. Most state real estate laws require that a real
estate office have a broker. If you are not a broker,
you need someone working with you who has or can obtain
a broker’s license. Some of our Franchisee’s
have hired a broker, others have partnered with one.
Q. Do I need an office?
A. Yes. We do require that you have a professional
office location. The requirements are minimal. Some
find an "executive suite" or a small location
when just starting out. Again, we will help you determine
the best plan based on your projected growth rate.
Q. What is the availability of opportunities
in my area?
A. The availability of franchises in specific geographic
areas must be discussed with Realty Direct’s
franchising personnel.
Q. How much money will I make?
A. Profitability varies depending upon a number of
factors, including sales, marketing budget, number
of agents, and operating costs and the ability of
the franchisee to manage and control the business.
Questions related to profit and loss are discussed
during a later stage of the selection process.
Q. How can you afford to charge less commission
and still be successful and profitable?
A. Volume and efficiency. Sounds simple, and it is.
While most real estate companies are looking for ways
to charge more and to provide less to home sellers,
we take the opposite viewpoint. We know that by charging
less and by doing more, we can be more successful.
Considering that we offer the same services as the
Full Price, Full service real estate companies, our
buyers and sellers often comment “how do other
real estate companies justify such high commission?”.
Q. What about the other agents; will they
show Realty Direct listings?
A. Yes. Keep in mind all of our listings are listed
in the MLS. We don't ask cooperating agents to work
for a discounted commission. We recommend offering
the same cooperating commission that is common in
your area. The discount is taken on the listing side.
Q. Do we buy signs and supplies from you?
A. No. We provide you with information on suppliers
that we have negotiated with. You can choose to buy
from them or use vendors of your choice. You will
usually find our approved vendors offer very competitive
pricing.
Q. What is the next step?
A. Call us with any questions you may have.